Photographers are always looking to
market their artwork in new ways that will help increase sales and revenue.
Canvas prints are an ideal way to sell photographic art as it is such a vibrant
and eye catching printing method, not to mention ready to hang. Canvases are
printed onto high quality 100% cotton canvas material using sophisticated
printers that help capture a large tonal range and fine-point detail in the
picture. The canvas is then wrapped around a strong wooden frame, known as
stretcher bars, and finished off with professional tape. A fixing bracket is
attached and a UV varnish applied to the canvas to ensure it is protected for many
years. The printing ink is light resistant for more than 75 years, ensuring the
canvas art is going to last.
There are many canvas printing
companies around the UK but Fotoviva Art Prints are used by many photographers
because they know photographers demand the highest quality print and finish.
Coming from a photography background, the owners appreciate that if you are
going to sell your work as canvas prints or acrylic mounts, high quality
materials, workmanship and attention to detail are a must. Sending a customer a
below-par print will not bring repeat business or help reputation.
Sometimes customers require canvases
printed in non-standard sizes and Fotoviva can cater for any specification to
suit the client’s wall size. Custom frames can be made to ensure the
photographic print will match the room. It can make a visual difference if the
wall space is too large or small for the size of the canvas print. All the
canvases are made here in the UK by a team of skilled craftsmen who understand
that a strict quality control means that photographers will be confident in the
finished article and, more importantly, their customers will spread the word
about the photographers work, helping to generate more sales in the future.
Many photographers have galleries online
and in small towns where they sell their work. Some galleries buy canvases in
bulk to have on display in their shops. This is more cost effective as trade
discounts can be offered for bulk orders, saving cost and reducing the price of
the canvas art prints the photographer can sell. This can make all the
difference to a potential sale as customers are used to seeing canvases in high
street shops for very little cost. What they don't factor in is that
photographer’s prints are usually limited editions and therefore you pay a
slight premium for.